• Don’t give variables without receiving concessions back.

• Don’t create precedents.  Think of the long term.

• Don’t negotiate on areas over which you have no control.

• Don’t rush or panic.

• Don’t deadlock.

• Don’t stop thinking / make assumptions.

• Don’t be complacent.

• Don’t keep chasing lost causes.

• Don’t compromise your ultimate objective.

• Don’t relax your guard.

• Don’t underestimate others.

• Don’t let the buyer think there’s more.

• Don’t be afraid to walk away.

To listen to an elaboration of this checklist, click below.

Negotiating the Don'ts Unless You Want to Lose Audio

or it can be downloaded through iTunes.

Mark Hunter, “The Sales Hunter”, is a sales expert who speaks to thousands each year on how to increase their sales profitability.  For more information, to receive a free weekly email sales tip, or to read his Sales Motivation Blog, visit www.TheSalesHunter.com.

Reprinting of this article is welcomed as long as the following is included: 
Mark Hunter, "The Sales Hunter", www.TheSalesHunter.com, © 2008